{"id":639,"date":"2016-11-24T19:41:30","date_gmt":"2016-11-24T18:41:30","guid":{"rendered":"https:\/\/parlemoideparfum.com\/en\/?page_id=639"},"modified":"2026-04-21T18:03:24","modified_gmt":"2026-04-21T16:03:24","slug":"perfume-creation-laboratory","status":"publish","type":"page","link":"https:\/\/parfum.g981.net\/en\/perfume-creation-laboratory\/","title":{"rendered":"Perfume creation laboratory"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"639\" class=\"elementor elementor-639 elementor-252\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b5cc36 e-flex e-con-boxed e-con e-parent\" data-id=\"1b5cc36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5d45f2f e-con-full e-flex e-con e-child\" data-id=\"5d45f2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cf8d1f1 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"cf8d1f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/parfum.g981.net\/wp-content\/uploads\/elementor\/thumbs\/parle-moi-de-parfum-visu-1-1-r4apnxlq4090eofr1nhidqeet38bmswk4vte7quv5c.jpg\" title=\"parle-moi-de-parfum-visu-1.jpg\" alt=\"parle-moi-de-parfum-visu-1.jpg\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2bd3f3c e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"2bd3f3c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-db08f03 e-con-full e-flex e-con e-child\" data-id=\"db08f03\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-891bdaf elementor-widget elementor-widget-heading\" data-id=\"891bdaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">All about family<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4de3dc elementor-widget elementor-widget-text-editor\" data-id=\"b4de3dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Parle Moi de Parfum is all about family. Benjamin Almairac grew up with stories about perfume that his father brought home from work. He dreamt of creating a venue right in the centre of Paris where the public could discover the finest fragrances that Michel Almairac had always dreamed of creating and staging.<\/p><p>Together with Elisabeth, his mother, and Romain, his brother, he designed a space for witnessing the creation of a perfume and discovering that combination of magic and technique, of disconcerting ease and maddening complexity, that Michel describes when talking about his work.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98531d4 elementor-widget elementor-widget-heading\" data-id=\"98531d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Evidence and passion<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07a0365 elementor-widget elementor-widget-text-editor\" data-id=\"07a0365\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u201cIt was absolutely obvious! I was steeped in perfume when I was a boy. It was difficult to miss!\u201d Benjamin<\/p><p>\u201cPassion. Being sure that it\u2019s the right formula, finding exactly the right name, moving the creative process forward\u2026 A natural extension of my everyday job.\u201d Romain<\/p><p>\u201cBecause when you spend your life imagining and composing for others, you sooner or later want to create with your own dreams and share them. With your children first of all. And then with others.\u201d Michel<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-28f93f6 e-con-full e-flex e-con e-child\" data-id=\"28f93f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d49cc5f elementor-widget elementor-widget-heading\" data-id=\"d49cc5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Talk about perfume and nothing else<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52497b5 elementor-widget elementor-widget-text-editor\" data-id=\"52497b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>In bright and relaxing retail spaces at 10 rue de S\u00e9vign\u00e9 and 22 rue du Four, Benjamin has created a lab \u2013 complete with raw materials and weighing station \u2013 where a young perfumer works every day.<\/p><p>He explains that when Michel, the in-house fragrance designer, sees a rose he immediately sketches out in his head the trail of a composition; when he slips into his leather jacket he is calculating the proportions of a future formula; and when he savours a marshmallow, eyes closed, he is uniting vanilla with orange blossom.<\/p><p>Then follows the delicate task of selecting raw materials, rounded off by a series of weighing sessions, assessments and critiquing until the olfactory form in his imagination has been stabilised and the formula reaches a state of equilibrium.<\/p><p>The number given to the final formula seals the product\u2019s final name forever.<\/p><p>A fan of fragrance blotters as a logo, an iconic bottle and a collection entirely made in France of fifteen eaux de parfum with evocative names: Une Tonne de Roses \/ 8, Guimauve de No\u00ebl \/ 31, Flavia Vanilla \/ 82, Totally White \/ 126, Cedar Woodpecker \/ 10, Milky Musk \/ 39, Tomboy Neroli \/ 65, Woody Perfecto \/ 107, Orris Tattoo \/ 29, Chypre Mojo \/ 45, Gardens of India \/ 79, Papyrus Oud \/ 71, Saffron Wood \/ 91, Mile High \/ 38 and Haute Provence \/ 89.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54b8919 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"54b8919\" data-element_type=\"container\" data-e-type=\"container\" id=\"shops\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d62eaf elementor-arrows-position-inside elementor-widget elementor-widget-n-carousel\" data-id=\"4d62eaf\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;carousel_items&quot;:[{&quot;slide_title&quot;:&quot;Diapositive 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class=\"elementor-element elementor-element-c379697 e-flex e-con-boxed e-con e-child\" data-id=\"c379697\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e7019a4 elementor-widget elementor-widget-image\" data-id=\"e7019a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"660\" src=\"https:\/\/parfum.g981.net\/wp-content\/uploads\/2025\/04\/parle-moi-de-parfum-visu-4-1.jpg\" class=\"attachment-full size-full wp-image-25863\" alt=\"\" srcset=\"https:\/\/parfum.g981.net\/wp-content\/uploads\/2025\/04\/parle-moi-de-parfum-visu-4-1.jpg 660w, https:\/\/parfum.g981.net\/wp-content\/uploads\/2025\/04\/parle-moi-de-parfum-visu-4-1-100x100.jpg 100w, https:\/\/parfum.g981.net\/wp-content\/uploads\/2025\/04\/parle-moi-de-parfum-visu-4-1-300x300.jpg 300w, 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decoding=\"async\" width=\"660\" height=\"660\" src=\"https:\/\/parfum.g981.net\/wp-content\/uploads\/2025\/04\/parle-moi-de-parfum-concept-1jpg-1.jpg\" class=\"attachment-full size-full wp-image-25865\" alt=\"\" srcset=\"https:\/\/parfum.g981.net\/wp-content\/uploads\/2025\/04\/parle-moi-de-parfum-concept-1jpg-1.jpg 660w, https:\/\/parfum.g981.net\/wp-content\/uploads\/2025\/04\/parle-moi-de-parfum-concept-1jpg-1-100x100.jpg 100w, https:\/\/parfum.g981.net\/wp-content\/uploads\/2025\/04\/parle-moi-de-parfum-concept-1jpg-1-300x300.jpg 300w, https:\/\/parfum.g981.net\/wp-content\/uploads\/2025\/04\/parle-moi-de-parfum-concept-1jpg-1-150x150.jpg 150w, https:\/\/parfum.g981.net\/wp-content\/uploads\/2025\/04\/parle-moi-de-parfum-concept-1jpg-1-520x520.jpg 520w\" sizes=\"(max-width: 660px) 100vw, 660px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" data-slide=\"6\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 6\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43e48be e-flex e-con-boxed e-con e-child\" data-id=\"43e48be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa91651 elementor-widget elementor-widget-image\" data-id=\"aa91651\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"660\" height=\"660\" src=\"https:\/\/parfum.g981.net\/wp-content\/uploads\/2025\/04\/parle-moi-de-parfum-concept-2jpg-1.jpg\" class=\"attachment-full size-full wp-image-25867\" alt=\"\" srcset=\"https:\/\/parfum.g981.net\/wp-content\/uploads\/2025\/04\/parle-moi-de-parfum-concept-2jpg-1.jpg 660w, https:\/\/parfum.g981.net\/wp-content\/uploads\/2025\/04\/parle-moi-de-parfum-concept-2jpg-1-100x100.jpg 100w, 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Benjamin Almairac grew up with stories about perfume that his father brought home from work. He dreamt of creating a venue right in the centre of Paris where the public could discover the finest fragrances that Michel Almairac had always dreamed of creating and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":561,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"folder":[100],"class_list":["post-639","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Perfume creation laboratory - Parle Moi de Parfum<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Perfume creation laboratory - Parle Moi de Parfum\" \/>\n<meta property=\"og:description\" content=\"All about family Parle Moi de Parfum is all about family. Benjamin Almairac grew up with stories about perfume that his father brought home from work. 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