Parle Moi de Parfum is an opportunity to discover the work of a perfumer, and the different stages involved in creating a fragrance – all within clear and calm retail spaces.

Perfumery is constantly evolving and this shop is breaking new ground. The laboratories are located right in the centre of Paris and give directly onto the street. It’s a first ! Showcasing such authenticity is a display of confidence: no more secrets; it’s all on show to fill you and your eyes with wonder.

A workbench, weighing scales, a collection of beakers. Plus over two hundred natural and synthetic raw materials arranged on translucent shelves against a grey-blue glass background. These essences and absolutes are used every day to compose the future formulae.

The focal point is in the centre of the shop, where bottles and blotters are arranged to smell the different olfactory signatures – and dream as you listen to the sources of inspiration that drive the exclusive perfumer, Michel Almairac.